Resources Library by ANA

Y qualitative market research

We GenYers are allegedly bored, narcissistic, forever typing away at our smartphones and always wanting to know why we should be doing something. And there's qualitative market research. Often mistaken for something boring, our industry has a slight...

Catalogue: Congress 2014: What Inspires?

Authors: Laura Wolfs, Julia Walter-Herrmann

Company: Point-Blank International GmbH

June 15, 2014

New generation brands (Spanish)

We will describe the case of the cookie brand Toddy, which managed to transform a problem (product scarcity/complex production context) into an opportunity to position the brand and connect with its target market. The marketing team took advantage of...

Catalogue: Latin America 2014: Accelerating Growth

Authors: María Luz Moreno, Natalia Gitelman, Federico Barallobre

June 15, 2014

Rebels & revolutionaries

We’re six Dutch millennials. And we happen to be six researchers, too. As all of our co-Gen Y’ers, we want to contribute something valuable to a world that keeps on changing rapidly. We want to create positive change for the organisations...

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Amke van der Linden, Anouk Willems, Christian de Jong, Maarten van den Broek, Maike van Ees, Marline Polman, Tom De Ruyck, Wessel Roose

June 15, 2014

Vision Y

In 2013, Luxottica decided to re-create its vision for the future through the eyes of Millennials. The company has undertaken a new approach using market research tools to create a more open-source and two-way relationship with the Millennial...

Catalogue: Congress 2014: What Inspires?

Authors: Giuseppe Tonolini, Simona Sbarbaro

June 15, 2014

In search of hope

This presentation is a quest to uncover the hidden and inspire the fallen to rise like a phoenix from the ashes. Preriit Souda (ESOMAR Young Researcher winner 2011) and Rajna Rajan (ESOMAR Young Researcher finalist 2012) join hands to explore what...

Catalogue: Congress 2014: What Inspires?

Authors: Preriit Souda, Rajna Rajan

Company: KANTAR TNS Malaysia

June 15, 2014

A diary of a new market researcher

What inspires graduates to pursue a career in market research? Do their expectations deviate, or agree, with the realities of work in the market research industry?I will address these questions by taking a look back at my first nine months in a new...

Catalogue: Congress 2014: What Inspires?

Author: Karen Foster

June 15, 2014

Why do I still come to work?

Years ago, people mostly stumbled into a career in marketing research by accident. Some thrived and persisted, while others did not. For those who remained, what was the secret to happiness in the industry? What inspired them? Why did they persist?...

Catalogue: Congress 2014: What Inspires?

Authors: Jeremy Pace, Andrey Evtenko

June 15, 2014

Après nous le déluge?

The drumbeat of "change" in market research is everywhere. Wherever you look, whatever conference you attend and whatever you read, the message is the same: ‘Change is here; change is real; and it is going to affect you and your business’....

Catalogue: Congress 2014: What Inspires?

Authors: Reg Baker, Simon Chadwick

June 15, 2014

Getting close to youth

Based on new qualitative research, workshops and Viacom insights from 10 West, North and Central European markets, discover the five key themes in the lives of Millennials and how to use them both in marketing AND in market research approaches. Is...

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Patrick Alders, Martijn Van Bijnen, Joeri Van den Bergh, Anneleen Boullart

Company: InSites Consulting

June 15, 2014